Let’s Celebrate Hispanic Heritage Month with #UnidosWeGrow Campaign

September 15 marks the start of Hispanic Heritage Month, and TurboTax is excited to join the celebration! We’ll be shining the spotlight on four Intuit customers who will share their inspirational stories through the #UnidosWeGrow video series. Powered by TurboTax, the #UnidosWeGrow video series speaks to the power of community, unity, and diversity within the Latino culture, and how perseverance through barriers leads to prosperity, growth, and success.  

The #UnidosWeGrow video series is hosted by Colombian-born journalist Carolina Trejos and features the following guests:

• Lissette Calveiro: This Ecuadorian-Cuban American digital entrepreneur and influencer embodies the #UnidosWeGrow mantra by encouraging her clients to advance their business by relying on their communities for support and embracing their Latino heritage.
• Arnulfo Tuñón-Ortiz (aka Tuna):  A Mexican American neuroscientist who advocates for making STEM accessible to underprivileged and underrepresented communities. He credits his success to his community and the people in his life who encouraged him to dream big.
• Chef Raymond Li:  A Colombian, Cuban, and Chinese chef who persevered during the pandemic lockdown, launching Li’s Sum & More restaurant and growing the business through community word of mouth.
• Genesis Arizmendi, PhD: A Mexican American teacher and speech therapist, Genesis has spent the last 15 years focused on improving educational outcomes for diverse children with and without disabilities.

TurboTax is proud to recognize these inspiring stories that demonstrate U.S. Hispanics’ determination and the power of community. By celebrating their amazing journeys, we want to uplift and inspire others to reach their financial goals and dreams. 

In addition to the TurboTax #UnidosWeGrow video series,  Intuit TurboTax, QuickBooks, and Mailchimp are  unveiling recent  findings pertaining to a Latino consumer and Latino business owners survey. The data reflects the positive impact of community and family when it comes to success. On the other hand, we see key factors such as inflation impacting the Latino community negatively when it comes to personal finances. 

• 95% of successful Hispanic/Latino business owners say their community has contributed to their success vs 89% of other successful small business owners.
• 90% of Hispanic/Latino business owners say their family inspired them to start a business.
• 98% of growing businesses attribute their growth to a strong workplace culture.
• 93% of Hispanic/Latino consumers say they don’t have enough money to plan for the future.
• 95% of successful Hispanic/Latino business owners say their family contributes to this success.
• 93% of consumers do not have enough money to plan for the future and 43% of entrepreneurs need more help to achieve their financial goals.

The #UnidosWeGrow campaign will raise Latino voices and will share additional resources that can help their community to keep growing and succeeding financially in the future. Don’t miss this month’s programming , including a free virtual event for small businesses and consumers to help  celebrate financial success while learning from other role models within the Hispanic community.